Be More Human
Sounds straight forward, right? Well, it is. Take a moment every day to think of the joys life brings — remain humble and show gratitude. Life is a concoction of emotions and feelings. Embrace them. Embrace those you love. Accept yourself for who you are. And most importantly, keep the "joie de vivre" alive within you.
Branding.

Vida Hotels and Resorts

Leisure & Hospitality.
As part of Emaar Hospitality Group's strategy to expand the Vida Hotels and Resorts brand locally and regionally, Joie Brands was tasked to examine the brand and re-envision it for today's guests.

The objective was to carefully identify and rectify any gaps within the brand's positioning and present a refreshed brand identity based on these findings that could also apply to the new residences offering.
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The Human Insight

By conducting a thorough Brand Audit of the hotel space, marketing material and hotel amenities, the Joie Brands team was able to identify a multitude of inconsistencies within the brand's visual representation and communication style.

The challenge was to retain the brand's tag-line of 'Alive and Inspired' which appeared to contain heavy equity, and re-align the brand's position, personality and values to it, bringing the idea of 'Life' back into the brand.
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"Alive and inspired."
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