Be More Human
Sounds straight forward, right? Well, it is. Take a moment every day to think of the joys life brings — remain humble and show gratitude. Life is a concoction of emotions and feelings. Embrace them. Embrace those you love. Accept yourself for who you are. And most importantly, keep the "joie de vivre" alive within you.
Branding. Hospitality.

Mish Mash

Meraas & The Jumeirah Group.
In 2017, as part of the Al Seef development along the famous Dubai Creek, Meraas Hospitality embarked on the development of Zabeel House MINI, a bold and adventurous hotel concept for those eager to explore.

Joie Brands was tasked with the development of a brand identity suitable for a flexible lobby lounge / bar concept that would be vibrant, expressive and comfortable for the millennial target.
Image of Mish Mash Coasters - Branding Project
Brainstorming for Mish Mash Branding Project

HUMAN INSIGHT

To align with the lobby lounge's flexible atmosphere, Joie Brands positioned the space for "fluid expression" and interpreted this personality through a brand name and visual system that directly speaks to the clash of identities and activities surrounding the space.
Branding-Mish Mash Logo Animation
Branding -Mish Mash Photography Session
Branding- Mish Mash Production
"A clash of identities and activities
surrounding the space."
Mish Mash Menu Mock Up
Mish Mash Paper Cup Mock Up
Mish Mash Wall Collage
Mish Mash Signage
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